Rosie Mai
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Typeface design
Editorial design


Accents and diacritics marks are the soul of Vietnamese language. Evolved through more than 400 years, modern Vietnamese inherits unique diacritical marks that represent distinct tonal sounds. Despite their crucial roles in providing proper context for the language, Vietnamese diacritics are often overlooked and undervalued, relegated to a nuisance status in most printed materials.

"Not Pho!" is a two-part project that delves into the relationship between diacritical marks and letters in the Vietnamese language through typeface design and editorial design. This project aims to address two key objectives. First is to explore whether diacritical marks can be treated with the same importance as letters. And secondly, to create a comprehensive resource introducing the history and language for non-Vietnamese audiences.










© Rosie Mai 2024